Before you start changing your eating habits, you need to get clear on ‘why’ you want to reduce your weight. This is because, it’s hard to stay motivated if you do not understand why you are doing something. Changing your habits around food is no different. If you don’t get clear on ‘why’ you are making changes, you will quickly lose motivation.
When you are considering your ‘why’ to reduce your weight make sure it is long-term. The habit changes you are making are life-long so you never have to diet again. They won’t be sustainable it you only have a short-term ‘why’.

So, what is the difference between a short-term and long-term why?

Examples of a short-term why are:
– A holiday
– A family wedding
– A party
But, once you reach that goal you can imagine what happens? You have experienced it before. You go back to your old eating habits and put all the weight back on. Your ‘why’ goes and so does your motivation.

This is also why diets don’t work.

Diets evoke short-term change to reach a short-term goal. Once you have achieved your goal, you have finished your diet! The old behaviour slips back in. There is no permanent change in the habits which decide what your weight will be in the long term.

A long-term ‘why’ is very different.

When you focus on a long-term ‘why’ you decide what the future will look like when you are your ideal weight forever. You might think about living longer and staying healthy. You might see yourself still being active and taking long walks in your 80s. You might even think about a life free from degenerative disease. You may well see yourself wearing a special outfit but see how you can continue to do that far into the future.
When you have a long-term why there is one powerful trick which can engage your mind in getting you there…..


Visualisation is spending time with your eyes closed imagining your future body. You can imagine yourself doing all those things you want to be able to do way into the future. When you do this, you engage a part of your brain called the Reticular Activating System. This is your mind’s Sat Nav, guiding you to make the changes which will get you there. The best time to do this is just as you fall asleep at night.
It is important to know that the best way to make this effective is to be consistent and make it a habit. Try putting post-it notes near your bed or a reminder on your phone to get you started in building the habit. After a couple of months, you should find it easier to remember.
So, get clear on why you want to reduce your weight, spend a few minutes every day visualising what that looks like and see what happens!
If you want help with establishing your long-term ‘why’ get in touch here